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How important is a brand name in modern agriculture?
How important is a brand name in modern agriculture?

Tech Terrain is an exciting new online agricultural talk show focusing on the role of technology and mechanisation in the modern agricultural landscape. Tech Terrain will also cover the bigger issues influencing this important industry...

13 hours ago

Photo byon
What marketers are looking for in social media influencers

Marketers have grown to understand influencer marketing very well and can be rightfully finicky when having to select influencers to work on a brand campaign. It's pivotal for influencers to know this in order to package themselves in a way that is fitting to this criterion or they could be wondering why they're simply not getting noticed...

By Tshiti Ndhlovu 11 hours ago

Company News

#YouthMonth: Brands need to reverse-engineer the way they think about marketing

Digital growth consultant at Google Africa, Sashin Pillay tells us more about some of the highlights of his young career and shares his views on what is key for brands to keep in mind when marketing to the youth...

By Juanita Pienaar 10 hours ago

What the value?

If we are to unearth the meaning from these radical times in which we find ourselves, from the perspective of leadership, I see three main trends arising from the period of coronavirus; truth, fear and value...

By Lisa Steingold 11 hours ago

Why businesses should get onboard with online conferencing

The Covid-19 pandemic that has swept the world has brought the eventing and conferencing industry to its knees. Even as lockdown regulations relax, allowing small group gatherings, many people and companies are likely to avoid conferences and events and their associated potential risk of infection, opting to continue practising social distancing...

6 hours ago

#CannesLions: The Lions Creativity Report of the decade

Cannes Lions has released its global rankings report, which reviews ten years of data on winning and shortlisted work to recognise the most creative companies of the decade...

13 hours ago

Live true: My transgender life in adland

Transitioning does not change your capabilities. If you are creative, you will still be creative. If you loved chocolate, you still will. If anything, transitioning makes you learn that self-love and self-respect does exist and is crucial to our day-to-day functioning...

By Sienna Lee, Issued by The Brave Group 12 hours ago

The dawn of social media television is set to overtake traditional broadcasting

While the practice of live streaming has been around longer than the webcam, the usage of it on social media is still in its infancy. JustPalm Studios, the brainchild of mobile media guru Patrick Palmi, is turning social media networks into live television broadcasting channels...

Issued by JustPalm 10 hours ago

Marketing, advertising industry employees 'less confident' about their companies' futures, their own role in the industry

Employees in South Africa's advertising communications services industry are more uncertain about their employers' business continuity than they were at the beginning of the country's Covid-19 lockdown...

Issued by HaveYouHeard 13 hours ago

Oracle Media expands into neighbouring African countries

Oracle Media has expanded into neighbouring African countries. Oracle Media, based in South Africa is a brand architect and digital agency, specialising in brand and content development for all its clients...

Issued by Oracle Media 11 hours ago

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